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Trade Counter Distribution Sponsors The Gift of the Year Awards 2021
Trade Counter Distribution has been a trusted third-party logistics fulfilment provider for the giftware industry for more than 60 years. In the past few years we have been members of The Giftware Association, proudly supporting their members with competitive order fulfilment solutions. The Giftware Association is a national trade representative body and is the only UK trade association serving the gift and home industry. Their Gift of the Year Awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in the industry each year. This is the first year that Trade Counter has been a category sponsor and we are proud to be headline sponsors for the outstanding Contemporary Gift category.
The Contemporary Gift category was the most popular category for entries this year, so it has been enormously exciting to follow the progress of the competition to where we are now, with the finalists. Let’s celebrate the finalists in this category, which showcases funky, design-led gifts with a quirky, modern feel:
Fire Catcher Lamp by Gift Republic

“This flickering flame will give you a warm and cosy feeling in the comfort of your own home. Charge the lamp with the solar panel on the lid. Turn the Fire Catcher Lamp on and when the lamp is placed in darkness, it will illuminate your room with its relaxing flame effect lamp.”
The Bee Revival Kit by Beevive Ltd.
“The Bee Revival Kit - A keyring that keeps you prepared at all times to save an exhausted bee whilst at home or on the move. Inside the key ring shell is a tiny refillable bottle of specifically formulated bee food (ambrosia®) to save a tired bee.”
100 Things To Do After Quarantine by Gift Republic
From road trips, to thanking the emergency services, we all have a long list of things we can't wait to do after lockdown! This list gives you 100 things to get excited about on the other side of quarantine.”
Bioloco Loop by Blue Eyed Sun
“Beautiful design-led double-walled flasks that make the perfect contemporary gift for those that value style and sustainability.”
The Ceremony
Our Managing Director, Colin Bottle, had the pleasure of joining the finalists for a Zoom ceremony hosted by the Giftware Association, which will be shown as part of the Spring Fair at Home on Tuesday 9th February. Being crowned a category winner provides industry-wide recognition and previous entrants have seen a huge boost to their sales and revenue. The competition gives a unique platform to all that enter and welcomes all businesses, whether you are a start-up or a multinational brand. Never has there been more need for a competition like this to boost the giftware industry and lift the winners in such a way that they will enjoy success throughout 2021.
This year’s edition of the awards will take place in virtual form, as part of Spring Fair @Home, 9th February 2021 at 4pm.